Givenchy and Disney present a brand new capsule collection starring Oswald the Lucky Rabbit, in celebration of Lunar New Year and 100 years of Disney. As The Walt Disney Company commemorates its 100th anniversary in 2023, Oswald the Lucky Rabbit has emerged from the Disney vault to re-enter the pop culture zeitgeist ahead of the Year of the Rabbit. Created by Walt Disney and his studio artists and known as the clever and fun loving precursor to Mickey Mouse, Oswald is a first in the history of character animation. Earlier this month Walt Disney Animation Studios debuted an all new Oswald short for the first time in nearly 95 years.
Givenchy Creative Director Matthew M Williams sources inspiration from around the globe, from New York and Paris to Los Angeles, Shanghai, Tokyo and beyond For this collaboration, the designer worked with Disney to create a “one of a kind world tour” that fuses Oswald’s mischievous high energy spirit with his own directional aesthetic for Givenchy, in a capsule of collectible statement pieces that capture the spirit of adventure.
The campaign and Oswald’s world tour came to life in a mixed reality short produced in collaboration with both Walt Disney Animation Studios and art director and photographer Julian Klincewicz. This all new short will feature global talent Madelaine Petsch, Amber Liu and Alton Mason enjoying an adventure alongside the Lucky Rabbit. The journey began at the El Capitan Theatre in Los Angeles, and move through Shanghai, New York, Tokyo and Paris, where Oswald will end his trip at the House of Givenchy Essential pieces for women include a blue varsity jacket with white sleeves with Givenchy and Paris lettering that accentuate placements showing Oswald the Lucky Rabbit offering a flower to his sweetheart Ortensia.
For men, a red varsity jacket sees Oswald riding a bronco to Los Angeles, while a blue button down shirt frames the character amid bandana style motifs. Statement denims show Oswald in his feistiest scrappiest mode, accentuated by a lucky horseshoe in red T shirts with GIVENCHY lettering sport key words and places, like " with Oswald tearing along on a motorcycle and "New York City Sweatshirts and track ensembles, too, show him spoiling for a fight with muscles flexed or paws on hips when he's not fronting a "Walt Disney Studios"Studios"( logo ready to take on the world. A wide range of good humored collectible accessories ranges from Disney x Givenchy tennis shoes totes and small cross body bags to card carriers, phone cases, earbud cases, and caps. Fans can join the celebration through a digital journey on Snapchat with the Oswald World Painter AR lens, which allows users to colour the sky with paint, stencils, and passport stamps highlighting the 5 cities of Oswald’s Givenchy tour.
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