2023-01-16

BVLGARI Presents 2023 Lunar New Year Collection

BVLGARI presents 2023 Lunar New Year Collection with The Wonder of Gifting with expressions of joy and pure emotions by sharing the magical moments with your loved ones and strengthen the tie that bound you together. Imbued with the auspicious power of red and the precious glow of a magical light, the BVLGARI campaign dedicated to Chinese New Year 2023 bears the promise of a bright future.


Capture in front of a red backdrop in a special tribute to the color of symbol of luck, strength and prosperity - the BVLGARI muses Vittoria Ceretti and He Cong sport some of the most iconic and awe-inspiring creation of the Roman Jeweller, as they look ahead to the new lunar year with optimism and confidence.


Glimmering like fireflies in the night sky, the stunning BVLGARI creations remind us of the enchantment that can be experienced when we open ourselves to wonder. The magical light that envelopes them, symbolically traces a path of joy and amazement, like a source of energy and hope from which our greatest dreams can spring. Because it is only through wonder that ordinary moments can become magnificent times.


Made to celebrate precious moments and honour the occasion, the Serpenti Viper Special Edition necklace in 18 kt rose gold boasts a festive touch of red. Its captivating pendant, wrapped around the chain, is set with precious rubies conveying the wish for a prosperous beginning.


In the reign of Leather Goods, two dazzling Exclusive Edition bags will make every singlemoment of the Chinese New Year a memory to treasure forever. Sparkling like stars in the night, the Serpenti Forever East-West and Serpenti Forever bag come with a radiant coating in multi-sized degrade rose gold crystals, bringing to shine the glamorous nature of BVLGARI's snake icon. Furthermore, a selection of stunning creations including the joyful Lvcea watch with pink alligator strap will bring a touch of magic to celebrations and the year ahead, welcoming memorable times with unforgettable BVLGARI gifts.

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