Jimmy Choo SS2019 advertising campaign stars Kaia Gerber in a series of striking images captured by world renowned fashion photographer Steven Meisel. Meisel’s timeless images focus on Gerber’s ethereal beauty in a series of captivating portraits capturing the fresh spirit of the new HELIA bag and RAINE sneakers.
The campaign features a limited-edition Jimmy Choo branded t-shirt and hooded sweatshirt designed in collaboration with creative directors, Mathias Augustyniak and Michael Amzalag of M/M Paris. The K-tee and K-hoodie are sold exclusively online at jimmychoo.com
“Kaia leads the next generation of supermodels. Her timeless beauty and fashion pedigree enables her to be a true style chameleon that authentically represents the dynamism of the Jimmy Choo brand transcending generations. It was a privilege to be able to work with Steven Meisel on capturing such striking images.” Sandra Choi, Creative Director.
“To me, Jimmy Choo represents strength and power. I am so grateful to be a part of the youthful spirit of the brand, and I think the confidence they want women to feel really shows through in the collection.” Kaia Gerber.
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