Ermenegildo Zegna unveils
the newest chapter of its ‘Defining Moments’ campaign, as actors Javier Bardem
and Dev Patel move from Los Angeles to Madrid in a spirited exploration of divergent
realities. The focus of the AW2018 campaign passes from everyday
moments that make us smile to
the powerful role of banter and comradery among friends.
In a lively and transparent
exchange, the kindred union of the two men is fueled by irony, positivity and
easy conversation. Dressed in Luxury Leisurewear and Ermenegildo Zegna Couture
XXX, the fresh aesthetic combines functional elegance with style, defining a
contemporary metropolitan wardrobe where the ease of casualwear meets the
attention to detail and precious finishings of couture tailoring. A fitting mix
to accompany the playful mischievousness of the protagonists.
The campaigns once again shot
by internationally acclaimed film-maker and photographer Craig McDean. This
time, in Javier Bardem’s hometown of Madrid where Dev Patel has arrived
unexpectedly for a visit. Against the colorful backdrop of Madrid’s elegant
boulevards, lush parks and contemporary museums, McDean captures the witty
interplay between the two award-winning actors by means of an amusing sequence
of lighthearted adventures. More than intimate discussion, the men embrace the
laughter and authenticity of a friendship rooted in shared experiences and
mutual esteem.
Artistic
Direction:
Alessandro Sartori
Director and Photographer:
Craig McDean
Talents:
Javier
Bardem
Dev Patel
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