Gucci AW2016/17 Ad Campaign

Gucci AW2016/17 Ad Campaign shot by Glen Luchford. After diving into the hedonistic abandon of Berlin for SS2016, Gucci found a natural focus for its autumn/winter campaign in the eccentric subcultures of Tokyo.

Whereas the raw and romantic collided in Berlin, Tokyo’s bold character offers a kinetic meeting of the traditional and the hyper-modern.

As the tribe of Gucci kids gives itself up to the chaotic lights and sounds of the city, it wanders from tea houses to pachinko parlours with carefree abandon.

The ongoing dialogue between the traditional and the modern between calm and chaos that characterises this vibrant place creates a psychedelic assault on the senses that is echoed beautifully in the vivacity of Creative Director Alessandro Michele’s creations.

CREATIVE DIRECTOR: 

Alessandro Michele

ART DIRECTOR: 

Christopher Simmonds

PHOTOGRAPHER/DIRECTOR: 

Glen Luchford

STYLIST: 

Joe McKenna

HAIR STYLIST: 

Paul Hanlon

MAKE UP ARTIST: 

Yadim Carranza

MODELS:

Petra Collins

Sofia Friesen

Lia Pavlova

Polina Oganicheva

Mae Lapres

Jack Chambers

Chistopher Paskowski

Joep Van de Sande

Yan Kumral