LONGCHAMP Autumn 2016 Advertising Campaign brought together the duo Alexa Chung and Peter Lindbergh for the second time. Sporting the new collection’s key items, the alchemy between the fashion icon and the legendary photographer is at work once again to embody Parisian glamor. Paris, Longchamp’s birthplace and a city close to Peter Lindbergh’s heart, is the setting of the campaign’s images. The first visual spotlights the “Penelope Fantaisie” bag, reflecting the typical Parisian cafe’s atmosphere. Its blend of velvet and smooth leather reveals a modern, graphic reinterpretation of the Penelope line. Alexa’s woolen sweater features a combination of materials, bringing luxury and versatility to this collection.An iconic visual will mark the second highlight of the season for Longchamp: Alexa wearing the new special-edition red “Paris Premier” bag along with a reversible rabbit fur coat. This brand-new calfskin bag embodies the quintessence of the House’s expertise. Luxurious finishes such as a lambskin lining, refined details like the brass accessories that soberly mark the line and an exceptional sheen give this bag a timeless elegance. “Paris Premier” is Longchamp’s luxury signature. Embodied by the sparkling Alexa Chung, find out about this expertise and the “Paris Premier” art of living in the film directed by Jean-Francois Julian from October 4th on longchamp.com
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