SPORTMAX By Michael Avedon PORTRAITS OF THE SPORTMAX Pre-Fall 2016 Collection

 To celebrate its Pre-Fall 2016 Collection, Sportmax commissioned portrait photographer Michael Avedon to capture a series of women who embody the spirt of the modernist Italian fashion house and are intimately involved through it’s history.

Sitters include: Mariacarla Boscono; the face of Sportmax SS16 who worked firstly with Sportmax over ten years ago, Anna Cleveland; whose mother Pat walked many of the Sportmax shows in the 80’s, Veronika Heilbrunner; the face of Sportmax Resort 16, Giorgia Tordini; Sportmax Social Media Contributor and her sister, Art Director Giulia Tordini, and JJ Martin; Sportmax communication consultant and founder of LaDoubleJ.com which celebrates everything Italian.