Max Mara Presents Whitney Bag Limited Anniversary Edition

Max Mara and Renzo Piano collaborated on the original creation of Whitney Bag in April last year to coincide with the new Whitney Museum of American Art building, designed by Renzo Piano Building Workshop.

To celebrate the first anniversary of Whitney Museum, Max Mara has crafted two reimagined designs for the limited Whitney Bag Anniversary Edition. The bags are inspired by a quintessential image of Mrs. Whitney, dressed in an ivory Russian ballet costume with a black jet beads pattern of flowers and leaves.

In honor of Mrs. Whitney, the Whitney Bag Anniversary Edition incorporates two decorative motifs, the leaf and flower, within two different handbag renditions.

The Whitney Bag Anniversary Edition seeks to pay homage to Gertrude Vanderbilt Whitney (1875-1942), the founder of the first major American art museum in New York City and a pioneer in the art world. In addition to being an artist and patron of the arts, Whitney was also an influential style icon.

A cocktail event was held at the St George’s Building Flagship in Central recently. The party culminated in the little dancers presenting the two designs of the Whitney Bag Anniversary Edition, each exclusively offered in a limited quantity of 400.