Jaeger-LeCoultre Atelier Reverso

Choosing a Reverso watch is a significant act. One hopes for it, dreams of it and finally makes the choice – sensitive to its history, seduced by its iconic design as much as by the expertise of the Manufacture Jaeger-LeCoultre, and won over by the smooth move of sliding the case to reveal its hidden face. Personalising the back of the model is a unique way of claiming ownership of one’s watch. Jaeger-LeCoultre has imagined a way of rendering this experience even more exclusive by offering the “Atelier Reverso”. Aficionados of the Duo and Duetto versions now also share the privilege of personalising their Reverso. No watch will ever be as precious as one that closely matches our desires.

Whether at the time of purchase or at any given moment, Jaeger-LeCoultre already offered the possibility of having the back of the Reverso engraved, as well as changing the strap. These options that endow the watch with a strong identity remain as relevant as ever. The solid-back models of the Reverso Classic and One collections lend themselves perfectly to engraving. The Manufacture now wishes to share its horological culture with all its joys, its careful reflexion and its suspense in a whole new way. The Grande Maison is thus now offering each watch lover the chance to take part in the adventure of their own Reverso by choosing the design of the back dial. The hands of Jaeger-LeCoultre artisans in the Vallée de Joux, at the heart of the Swiss Jura, will give shape to the imagined ideal. This experience proposed for Duo and Duetto models in the Reverso Classic collection is intensely thrilling.

Each of us has our own sensitivity and style universe. Atelier Reverso enables us to express such personal wishes and desires through the proposed range of dials, such as versions made of stone or adorned with an ivy motif. Each colour infuses the timepiece with a distinctive vibrancy, from the tender hues of delicate pink, to profoundly moving shades of dark blue or magnetic grey expressing contemporary elegance, or the energy-filled glow of reds and browns. On the Reverso Classic Duetto model, the dial can be intensified by gem-set hour-markers that infuse the face of the watch with a majestic star-like quality. These gem-set hour-markers may also be complemented by a gem-set centre that creates a sparkling radiance. These particularly exclusive gem-set dials will be available only on limited editions. The composite beauty of the Reverso is equally irresistible when adorned with an ivy motif, graced with stylised leaves symbolising faithfulness and depth of feeling.