Brioni announces the first collection by Creative Director Justin O’Shea is scheduled to show in Paris on July 4th during the Paris Haute Couture fashion week. The ‘Paris One’ collection will pay tribute to the Brand’s handmade pret-a -couture heritage and mark a new emphasis on the Brioni lifestyle offering. The collection will be sold through private bespoke appointments the day after the show and readily available in flagship stores, brioni.com and selected retailers worldwide. This strategy is meant to anticipate the implementation of the Brand’s new creative vision under Justin O’Shea.
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