TOD'S SS2015 Ad Campaign

TOD'S celebrates the Glass House of Philip C. Johnson as the set of the new SS2015 Men’s advertising campaign as the first chapter of the “An Italian Travel Diary” project, a journey of the Italian style in the world.

To celebrate the advertising campaign, Tod’s reproduce the Glass House of Philip C. Johnson in the garden of Villa Necchi during the presentation of the new man’s collection of the brand when will also be unveiled the new campaign SS2015 campaign.

  

In the Glass House in Villa Necchi will be also celebrated the new dynamic model of the Tod’s iconic Gommino: the City Spider, a synonymous of a cross-functional style that combines luxury and casual refinement. A new solid sole combines geometric elements with the iconic pebbling pattern, epitome of the art of craftsmanship and made in Italy tradition.

Philip C. Johnson (Cleveland, 1906 – New Canaan, 2005) was one of the exceptional talents of America architects. For over six decades Johnson helped shape architectural culture as we know it today, in the United States as well as internationally.The Glass House, built in 1949, criticizes the very notion of visibility in architecture. It transforms into invisibility through the conceptualization of the architectural experience. It playfully switches and reverses the relation of being seen/seeing to not being seen/not seeing, flickering from visibility to invisibility, objectivity to subjectivity.