Blugirl @ SS2015 Ad Campaign

Blugirl SS2015 advertising campaign captures the romantic and bohemian spirit of the SS2015 collection. Ruth Bell, shot by Yelena Yemchuk, is the personification of an ethereal beauty and captivates the observer with her deep look.

The dresses, with their prints, evoke an imaginary world characterized by abstract floral motifs and precious 3D embroideries, bringing to life dreams, emotions and color harmonies.

An irreverent and instinctive mix & match, in which past and present, military references and delicacies merge in an intimately familiar setting.

Photographer:

Yelena Yemchuk

Stylist:

 Cathy Kasterine

Model:

Ruth Bell

Hair:

Sebastien Richard @ Jedroot

Make Up:

Pep Gay @ Streeters

Manicure:

Trish Lomax @ Jedroot

Set Design:

Kila Carr-Ince