Michael
Kors announce the opening of its largest store in the world, located
at 520 Broadway in New York’s SoHo, the store features multiple milestones for
the luxury lifestyle brand: the debut of the men’s collection in the brand’s
own retail stores; the first-ever in-store presentation of men’s shoes; an
entire floor dedicated to accessories from Michael Kors Collection and MICHAEL
Michael Kors, including watches, jewelry, eyewear and fragrance; and the
largest selection of MICHAEL Michael Kors ready-to-wear and footwear in the
world, with the first dedicated shoe salon in the US. A number of menswear
products are exclusive to 520 Broadway and michaelkors.com. Distinctive
design elements can be found throughout the three-story, 22,000-square-foot
store, starting with a new men’s design concept that occupies the
4,000-square-foot lower level. The men’s shop features chevron flooring in gray oak bordered by white marble, black embossed leather wall coverings,
custom-built, polished and blackened stainless steel fixtures with gray smoked
mirrors and gray-marble display cases. Black-and-white
photography, a Richard Serra painting and custom seating complete the effect. The ground floor is home to accessories from the
brand’s Michael Kors Collection and MICHAEL Michael Kors labels, including
handbags, small leather goods, watches, jewelry, beauty, fragrance and the new
Luxottica-produced eyewear collection. Vintage Murano glass Sputnik chandeliers
highlight the label’s
jet set-chic aesthetic. Signature elements like sleek metal fixtures, mirrored
surfaces and glossy, large-scale photographs evoke glamour and timeless
sophistication. Huge, floor-to-ceiling video
screens, set on all three floors, bring the products to life in a range of
ways, from videos to fashion shows. The store’s second floor is designed to showcase the
largest selection of MICHAEL Michael Kors ready-to-wear and footwear, complete
with a spacious shoe salon. The 520 Broadway shoe salon will be among the first
retail locations to carry the Michael Kors Jet Set 6, a seasonally updated
collection of six essential shoes for women on the go. The Michael Kors Jet Set
6 Collection includes Irving sneakers, Odessa high heels, Kristen kitten heels,
metallic jelly sandals, Somerly wedges and Walton ankle boots, all in multiple
colors. “I'm
very excited to be opening our largest store in the world, and to have it be in
SoHo,” says Michael Kors. “New York City is my home and the source of so much
of my inspiration as a designer. It’s a thrill to be able to offer my customers
here such an amazing shopping experience."
No comments:
Post a Comment