Love Moschino @ SS2015 Pre Collection

Love Moschino SS2015 pre-collection evokes the mood and atmosphere of the world of motors & racing expressing the bolder, more aggressive spirit of this season's featured stars. The palette revolves around the basic colors of red, white and blue joined by sky blue for a softer, more lived-in look, often achieved by washed and worn effects. The fabrics favor basic cottons such as poplin and gabardine, as well as elegant combinations that pair leather with quilted nylon, as in the biker jackets inspired by pieces symbolic of road racing. Newly treated indigo sweatshirts reinterpret the image of classic trucker models in denim. The pre-collection's prints include different all-over or localized graphics, such as red and yellow flames, patch designs with written messages from the racing world and an irreverent "flip finger" enhanced by the stars & stripes of the US flag. In addition to being printed on cotton and jersey, the black & white checkerboard patterns, suggested by official racetrack flags, are also offered as jacquard borders and trim on more prominent overcoats.

The inspiration comes from the world of motors & racing expressing the bolder, more aggressive nature of this season's featured stars. The palette revolves around the basic colors of red, white and blue joined by pink as a symbol of femininity, further expressed through bright details including sequin embroidery on sweatshirts and silvery layers that give the surfaces a shining touch. The fabrics focus on cool and natural basic cottons such as poplin and gabardine, treated with coatings for a sophisticated technical effect and paired with denim, chambray, leather and knit. The themes of the season include the heart print depicted with the stars & stripes of the US flag, re-confirming the summer's strong tie to American scenes and imagery. The nod to the motor world is further highlighted by graphics of colored flames - also inlaid on knitwear -, by black & white checkerboard patterns, suggested by official racetrack flags, and by patches with written messages expressing the values of modern-day racers and bikers. Finally, a touch of street rock emerges through laces tied on leather and denim garments, including biker jackets and one-piece overalls, which combine the season's primary shades with accents of yellow, pink and mint green.