David Beckham & Global Brands Launch Ground Breaking New Global Joint Venture

Global Brands Group Holding Limited one of the world’s leading branded apparel, footwear, fashion  accessories and lifestyle product companies, together with David Beckham and his long time business partner Simon Fuller, today announced the launch of a joint venture that will drive the continued development of the brand in new consumer product categories and expand  their interests by creating large scale global brands in partnership with a select number of high profile iconic sports and entertainment stars and rights holders. This joint venture will take  this concept to the next level by capitalizing on Beckham’s star power and status as one of the world’s most famous sports and style icons. It will also leverage Global Brands’ strong brand management skills, relationships with international distributors and retailers, design and operating capabilities, and local market expertise as well as Simon Fuller’s deep 

understanding of consumers, talent, and sports and entertainment rights. David Beckham said, “I am thrilled to be partnering with Global Brands and Bruce on this  exciting, first-of-its-kind joint venture which allows us to do something that no one has ever done before.” He added, “Simon and I have worked together for many years, and nobody  understands artists and rights owners better than he does. Together with Global Brands’ worldwide platform and Bruce’s passion for building successful brands, I am very much looking forward to the many exciting opportunities ahead.”  Bruce Rockowitz, Chief Executive Officer and Vice Chairman of Global Brands Group  Holding Limited, said, “David Beckham is probably the most fascinating personality in the world today, and I have long admired his ability to push boundaries and drive trends in both  sports and fashion. With the glamour and celebrity that David brings to this joint venture,  together with Simon’s remarkable business acumen and his many years as a successful  entrepreneur in the world of sports and entertainment, I see an exciting future for our partnership in creating incredible brands.”