2014-12-11

BVLGARI Inaugurates “IL CIOCCOLATO” Fine Chocolate in Hong Kong


BVLGARI strengthens the brand’s presence in Hong Kong by opening a new flagship on the Canton Road with its first chocolate counter in the greater China region. The much-appreciated line of Bulgari chocolate miniatures exalt the flavors and aromas of Italy is hosted in a special area, ornamented with an elegant dark and brown personalized counter, completed by a mosaic by Bisazza reproducing the original 1910 “Sotirio Bulgari” store panel.


“IL CIOCCOLATO”, the first Bulgari chocolate counter is embodied in the new Bulgari Canton Road store, where is devoted for displaying and selling of exquisitely refined chocolates. A warm, cozy and sophisticated atmosphere, with an original color scheme of the interiors based on a play of contrasts in the glass mosaic flooring and wall coverings is created. The mosaic features chocolate and cream color strips embellished with pure gold inserts. Elegant vertical totems are dedicated to the presentation of the chocolates, displayed as if they were real jewels showcases in a black resin and glass counter.  The chocolate miniatures are handmade by a master chocolatier who, applying the secrets of his craft, translates the Bulgari legend into an experience that engages all the senses and is capable of pleasing the most discerning palates. 

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