HOGAN @ SS2013 Men & Women Presentation

HOGAN SS2013 women's collection features a hidden wedge and a rounded toe with suede cap. Silver, black and bronze sparkling sequins for the mid cut style platinum leather for the hi-top, uber-chic. Super bright colors for the wedge with modern design and feather light covered heel. The ultra-light sturdy wedge Ballerina and sandal give a hi-feminine touch in natural or fluoro colors The new block-heels comes in patent leather open toe sandals with three wide bands and adjustable ankle strap: orange, magenta and fire or deep blue, white and avio.

The <Trend> is a perfect duo of grace and design comes in smooth pale pink leather with small gleaming rings on the pockets. This iconic "multitasking" bag is all about one step to style. The <Script> crafted in the most exquisite pebbled leather with a modern-retro allure. Easily convertible in a large shopping bag and the twin grab handles to the top and camouflage tone sur tone H on the front. 

The Men's shoes are pure, clean and traditionally inspired craftsmanship are the key of an elegance in making high quality and feather light materials. The <Dress-X> represents the progressive vision of classic men's style in a  perfect balance between tradition and innovation. The <Olympia-X> comes in pierced leather or faded Nabuk, a perfect recipe of technology and contemporary design. The timeless essential <Traditional> inspired by the world of the American sport chic and the <H198> distressed leathers with reversed stitching that enhance the upper sole cuts with a sturdy soul.

The Women's <Rebel> are groovy and chic, the renowned <HI-TOP> sparks with conical gleaming studs in gold and silver. Glam rock motif on graceful leather in pastel colours. The Men's <Hi-TOP> is an ever style for Rebel spirits, embossed details are emphasized by sharp Chiaroscuro effects.

The reinvented <Satchel> cutting bag fold over flap with pink buckle trims and adjustable shoulder strap and the <Print> is a timeless classic summer fave shopping bag. comes in brilliantly juicy shades : blueberry, peony and bergamot. The envelope-style clutch bag with allover stud detailing and chain-link shoulder strap unleash the glam-side. For ready-to-wear, the slim fit featherweight <Puffer Jacket> filled with soft warm goose down is a cool and alternative to the more conventional seasonal trends.

The Ready-to-wear <City Crush> is Hogan masterpiece, this bomber fit jacket with multiple pockets is a favorite to many others.

KATIE GRAND LOVES HOGAN. Love magazine Editor in chief and stylist Katie Grand created a SS2013 capsule collection called GANG ~ comprises three styles of trainers (a high-top, a low and a wedge), a ballerina, leather purses in two sizes and oval sunglasses. The Olympia, the Attractive and the H194 are existing Hogan styles that Grand selected from the archive, which she redesigned in new combinations of calfskin and suede. ‘A lot of people seem to think that the wedge trainer is a new idea’ says Grand ‘but the Attractive has been in the Hogan archive for years’.

The purses – compact and rectangular, with a strap that allows them to be carried on the wrist or across the body – are also an original creation. ‘They might be brightly colored and decorated with hearts, but they’re extremely practical’ says Grand. ‘I always carry a BlackBerry and iPhone wherever I go, so designed them to be just big enough to carry hold both, along with a key and credit card’. The colours featured in the collection are boldly graphic: white, black, pink and deep- bright shades of yellow, green and blue – often deployed in contrasting combinations. The leather hearts that emblazon the styles, meanwhile, are a visual reference to Love, Grand’s biannual magazine. ‘I have a relationship with Hogan and Andrea Della Valle that goes back many years’ says Grand ‘I worked with them for three seasons, so I understand the product. I was keen to bring a fresh sense of femininity, which is why I’ve used so much of that intense shade of pink that has always been a favourite of mine: it’s feminine in a way that’s lively and fiery rather than demure.’