GEORG JENSEN SS2013 ad campaign Great Danes fronted by Danish singer Oh Land shot by renowned fashion photographer Tim Walker. The brand platform, entitled Great Danes, will present a range of elements curating the best of danish culture, creativity and talent. "Working with two such significant and gifted creative minds as Oh Land and Tim Walker truly brings the DNA of the Georg Jensen brand - our innovative design as well as our heritage of craftsmanship to life. With the great Danes platform, we will not only pay tribute to contemporary talent, but also to one of the most noteworthy Great Danes of the past century: Georg Jensen himself." says Ulrik Garde Due, President and CEO of Georg Jensen.
The spectacular ad campaign which combines the face of ethereal singer and songwriter Oh Land with the story telling and fairytale universe of Time Walker, will run in all Georg Jensen markets across the globe. The campaign will also supported by a range of other activities, which will celebrate innovative and authentic Danish talent.
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