LANVIN New Fragrance @ Jeanne LANVIN Couture

Alber Elbaz has a gift  for stirring the imagination of both young girls and mature women. Directly inspired by the Lanvin runways, the new Jeanne Couture perfume features all the fashion brilliance of the House of Lanvin. With a grosgrain ribbon around its neck that gives a playful wink to the creator’s bow tie and to the flagship codes of the house, the bottle captures a new chapter in olfactory history. A declaration of style that reveals an unexpected side of Jeanne, one with a touch of impertinence and subtle emancipation and dedicating the violet power.

Representing a new interpretation of a perfume hit launched in 2008, Jeanne Couture offers a sophisticated variation on the theme of the first opus. This bold fragrance with self-assured femininity dares to borrow the seductive weapons of its forerunner. Juvenile innocence and powdery pink give way to irreverence and the temptation to never let go of the elegance so dear to the heart of Lanvin. The heroine trades her ballerina slippers for the vertiginous heights of ankles perched on stilettos. A troublemaker who doesn’t hesitate to look her prey right in the eye. An undisciplined muse looking for intense emotion.

Jeanne Couture has no intention of lowering her eyes. Shot in black and white, the muse is clothed only in her perfume bottle, whose bow she starts to untie. A makeup-free complexion of virginal purity that goes with an intensely seductive look and a deliberately colorful perfume. An advertising campaign that hoists the family of Jeanne Lanvin to the heights of a new Everest of femininity.

The bottle designed in a new creation modulates the effects of light and seems to be bathed in a violet glow, as if the color had seeped through the glass base. The bottle contours take on a shape, oscillating from deep violet to transparent mauve. The pink beige label subtly matches the purple shading that reinforces the effect of the handwritten Jeanne LANVIN signature. Directly below, right on the glass, the word COUTURE appears. Scrawled across the bottle, like a retort that is as stylish as it is sassy.

 

The Top Notes is recognized the tangy raspberry that was present in the original version. But it has been freshened with a humid feel. Morning dew, green and natural, from violet leaves. Voluptuous and exceedingly sexy.

The Heart Notes of the fragrance combines the soft breath of a peony harmony with a rare essence of magnolia from the Monique Rémy Laboratories. Next, cedarwood plays its evocative role.

The Basic Notes bursts forth, providing a backbone of woody sensuality that blends perfectly with the roundness of high-impact musk. Hidden behind her mischievousness, Jeanne Couture knows what she wants. And she knows how to get it.