HUGO BOSS @ Beijing 3D Livestream Fashion Show

HUGO BOSS premiered a live stream broadcast in 3D catapulting the FW 2012 collection into the third dimension in Beijing recently. The show at the National Agriculture Exhibition Center is the first fashion show ever to be showcased live in 3D that you can experience anywhere. It featured the contemporary men’s and women’s collections from BOSS Black with numerous special collection highlights. BOSS Selection – the luxurious pinnacle of the HUGO BOSS brand world was exhibited in an exclusive and unique installation.

The“New Dimension Beijing” campaign kicked off with pre-event special online features such as 3D movies accompanying the campaign, interviews, exclusive pre-event coverage, as well as lifestyle and fashion news in 3D visualizations on hugoboss.com, mobile, iPad and all social media channels, Facebook, Twitter, Sina Weibo, Youku and Youtube, Instagram and Google+. Internationally renowned lifestyle bloggers covered the complete event with live updates, blogs, red carpet and backstage coverage before and after the show.

All collection and show contents can be explored within this digital brand world that is BOSS Black. Just in time for the big event HUGO BOSS also launched a Chinese mobile version (mobile.hugoboss.cn)