Gau Yuanyuan @ LONGCHAMP China 1st Brand Ambassador

LONGCHAMP recently announced Chinese actress Gao Yuanyuan as its brand ambassador in China. Gao, a frequent Fashion Week veteran and fashion icon, whose unique mix of chic, elegance and cosmopolitan appeal won her the title as Longchamp’s first overseas brand ambassador.

 

Jean Cassegrain, Longchamp CEO expressed: “We are glad and honored to partner with Chinese actress Ms. Gao Yuanyuan. She epitomizes as a perfect example of the Longchamp woman who is in constant movement, dynamic, urban, active, and multi-faceted. Previously, we had successfully cooperated with many top-notch supermodels in our global advertising campaign. Today, we have taken it one step further by adding a brand ambassador Ms. Gao Yuanyuan, a glamorous, elegant and highly talented actress. Her successful career in China has made her a global face in international film festivals and Fashion Weeks. We are looking forward to seeing her new film Search, directed by Golden Palm winning director Mr. Chen Kaige.” 

Commenting on the collaboration with Longchamp, Gao said: “Longchamp has always been one of my favorite brands, the brand is the quintessential example of combining luxury with French heritage, craftsmanship and creativity. Working with Longchamp will give me the opportunity to gain a deeper understanding of Longchamp’s heritage and their exquisite craftsmanship in leather goods - my latest goal is in fact toget my hands on the 2012 dream bag, ‘Le Pliage® Cuir’.”