Frida Giannini made her return to China recently with three exclusive events throughout the day. In the morning Giannini hosted a cocktail in honour of Li Bing Bing at the historic Wai Tan Yuan, at which Gucci’s new advertising campaign starring the Chinese actress being revealed. Dedicated to the House’s handbags, jewelry and watches, the campaign features both classic accessories from Gucci’s tradition as well as new styles destined to become timeless pieces.
In the evening, Wai Tan Yuan also marked the location of Giannini's first-ever fashion show in China showcasing her critically acclaimed FW2012/13 Collection. An unprecedented preview of next season’s men’s and women’s collections only before shown on the House’s Milan runway.
A private party was followed in a location conceived exclusively for the occasion – on the Rock Bund, the GUCCI CLUB spanned three floors and hosted distinctive themes within each lounge. Party-goers had the opportunity to view a display of Gucci Première evening gowns from the House’s Florentine archive, including the couture dress worn by Hillary Swank to the 2011 Oscars ceremony. 2ManyDJs and Michel Gaubert will perform live DJ sets and Bryan Ferry took the stage for an exclusive performance followed by a DJ set by Isaac Ferry.
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