Ermenegildo Zegna SS2012 “Passion for…” ad campaign emphasizes a passion for quality and innovative fabrics that are virtually weightless. By focusing on passion as the single encompassing element, the campaign embraces a spirit for values, elegance and Summer nonchalance. The choice of color imagery honors the majestic palette of the collection. This season, the concept of passion is reinforced by a distinguished, inspirational image - a man moving into the light with a dynamic energy and an unconfined freedom to express his passion for life. This passion is expressed through our technologically advanced fabrics, coatings, textures and colors, and every part of the exquisite tailoring and craftsmanship that Zegna is known for.
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