DeLeón Tequila @ For Those Who Know Better

DeLeón Tequila is crafted at a family-owned agave field and distillery in Purísima del Rincon, Guanajuato, Mexico, one of the few states outside Jalisco allowed to produce 100% Blue Weber Tequila. The town name literally translates to "The Purest of the Corner" and was named after the Immaculate Conception. Here, the family of DeLeón has tended their

fabrica (distillery) on the most pristine and ideal agave land possible – the iron-rich soil of a mountainous region higher than 7,500 feet above sea level. Agave cultivated at this altitude tends to be exceptionally sweeter, with more honey, citrus, and floral notes. DeLeón also uniquely benefits from two natural spring wells that exclusively serve the family’s private distillery. Most everything else is a guarded family secret. With only 134 tequila distilleries currently active and over 1300 tequilas, almost all tequilas are produced along with several other brands. DeLeón is and will always remain one distillery producing one product.

The brand’s quality is enhanced by its distinctive bottle and stunning metal top. Made of heavy, thick glass, each bottle is uniquely square, sleek and sexy, with the DeLeón logo sandblasted on the front. This simple, minimalistic design gives emphasis to its iconic metal top designed by famed rock and roll jewelry designer Bill Wall. Both the Diamante and Reposado feature a sterling silver top, while the Añejo, is finished in gold. The DeLeón 51 bottle features an ornate gold stopper that has been aged with a copper green patina for depth.

For those who know better and to fully experience the true definition of the purest tequila in the world, place DeLeón Diamante side-by-side in a champagne flute at room temperature with any other blanco tequila. The chemicals of the inferior tequila will not only rise to the top of the glass within ten minutes, but you will know by taste alone why DeLeón is the only back-to-back Grand Champion at the world’s largest beverage competition (World Beverage Competition) and is quoted by the Robb Report as " The finest silver tequila we have ever tasted." The pureness of DeLeón makes it arguably the most versatile spirit on the market. Further details, visit www.pridegroup.com