The 4th BMW Art Car, an inspiring work by Andy Warhol, Father of Pop Art, was unveiled at the Hong Kong International Art Fair 2012 recently. The masterpiece was displayed from 17th-20th May to demonstrate the speed and power of pop art through its playful style and bold use of colour.
BMW pays tribute to Andy Warhol’s 25th anniversary of his death by unveiling the fourth ever BMW Art Car at ART HK 2012. Andy Warhol is world known of his playful skills and have set the standard for the pop art industry. Having artists from throughout the world turning BMW automobiles into art since 1975, the Art Car Program represents symbols of the interconnection between art, design and technology. It truly reveals the BMW brand’s attribute. And for more than forty years, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide, including BMW Welt Jazz Award which gathering music talents worldwide, the experimental BMW Guggenheim Lab as well as the renowned BMW Museum.”
Andy Warhol designed his stunning piece of art on a BMW M1 race car in 1979, making it the fourth BMW Art Car ever made. He applied vibrant colours that swing and sway on the top of the BMW M1. These rolling lines vividly depict the blurring velocity and snappy sense of speed that comes while manoeuvring such a vehicle. “I tried to portray speed pictorially,” he said.“If a car is moving really quickly, all the lines and colours are blurred.”With such a reckless style of painting and imaginative use of colour, it is impossible to resist the emotional power and artistry of the BMW Art Car by Andy Warhol, whether it is in motion or at rest.
Unlike other Art Cars, where most artists meticulously craft their designs on 1:5 scale models and then let technicians reproduce them on the actual BMWs, Andy Warhol insisted on taking a different, more creative and perhaps most difficult approach: painting by hand, directly onto the actual BMW M1 himself. Adding a completely personal touch to the BMW’s new design, Andy Warhol even ran his own fingers through the wet paint. His hand-written signature, visible on the car’s rear bumper, uniquely demonstrates the blunt creative attitude of this pop art master.
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