G-Star is luxury street wear made by denim specialists. A preference for raw materials, deep passion for denim and architectural perspective on tailoring are one of the main characteristics of the brand. Raw, pure and functional, both the collection and the G-Star Stores perfectly reflect these values which also seem to be rubbing off on a vastly increasing base of denim addicts worldwide.
From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries of the denim material, continuous experimentation and product development have led to a strong following worldwide recently opened its global largest G-Star RAW store in Hong Kong Leighton Road. The G-Star Store Hong Kong store is the largest G-Star store globally, accounting for 5651 square feet of denim innovation. G-Star has expanded rapidly over the last few years, opening monobrand stores in the world’s biggest metropolitan capitals from Tokyo to New York to Sydney to Los Angeles. In December 2011 G-Star celebrated the opening of its 300th store in the Spanish city of Barcelona. Currently G-Star has over 6.000 points of sales in 65 countries.
The G-Star franchise stores are flagships that present the complete men’s, women’s and accessory collection in an environment that conveys the philosophy, design aesthetic and raw authenticity of the G-Star brand. Every element within the interior of the G-Star Store is designed and developed by the G-Star Interior design team using natural and raw materials. Through this distinctive design, denim is showcased in its purest form.
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