Swarovski launched a launched the world’s largest outdoor Swarovski Christmas ornament in Causeway Bay, Hong Kong with Carina lau recently. Echoing with the theme of Swarovski Christmas collection “Be The Star”, the record-breaking crystal ornament will dazzle on the exterior wall of Hang Lung Centre in from 5th December 2011 to 3rd January 2012, heightening the festive mood of the city. The glistening Christmas ornament and amazing fireworks made up the most scintillating holiday celebration ever.
It is a tradition for Swarovski to design Christmas ornament. Since the launch of its first Christmas ornament in 1991, Swarovski has been designing a brand new Christmas ornament every year. Celebrating the 20th Anniversary of its iconic ornament, Swarovski draws inspiration from the 2011 Christmas ornament and hoists this Christmas ornament that dazzles with contemporary charm and sparkling splendor to show the irresistible style of crystal and perfect the resplendent Christmas.
The over 6 metres high crystal star is the largest outdoor Swarovski Christmas ornament in the world. Embellished with around 1 million pieces of Swarovski crystals from Austria, this masterpiece is worth millions and impresses viewers with a scintillating radiance. Ms. Donna Pang said, “We would like to thank Hang Lung Properties for their full support and helping us display this magnificent ornament on the 20m2 huge glass curtain wall of Hang Lung Centre this year. It illuminates the lively ambience and brings hopes and joy.”
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