Gap opened its first Gap flagship store in Central Hong Kong in time for the holiday shopping season. Situated in the LHT Tower on Queen’s Road Central, the flagship store features the full range of Gap adult, GapKids, babyGap and GapBody products. With 15,000 square feet over four floors, the space have a modern look and feel that evokes the brand’s essence and shows the product in the most visually compelling way.
The first Hong Kong Gap store marks the continuation of a long-term, multi-channel consumer market entry strategy for Gap Inc. that will eventually result in more stores throughout the region. As an iconic, inventive and American brand, Gap stands out within the retail industry with its heritage in groundbreaking ad campaigns. Carrying on the success of the “Let’s GAP Together,” Gap brings the campaign back for the opening of the first Hong Kong flagship. It is to celebrate the spirit of creativity and encourage a genuine cross fertilization of ideas across cultures. Gap becomes the fashion brand that stands for the sense of freedom and liberation you experience when doing something you love.
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