German Fashion Laurèl opens its new image shop at LHT Tower, Central recently. The modern concept label Laurèl is constantly on the move, developing according to the customer’s expectations of an exceptional shopping experience: here the store becomes an attractive presentation space for the brand and collection world. In order to continue to do justice to such expectations in the future, Laurèl continuously redesigns its stores. Contemporary, feminine and distinctive: these are the attributes of the new store concept. In line with the brand’s international positioning, the new concept also aims to be sufficiently functional and sustainable to be applied both to the classic flagship store and to the individual “shop-in-shop” concept.
The team has developed a concept which is unique in both material and shaping, conveying the dynamic interplay between modernity and femininity with a great attention to detail. The collection worlds are presented in a bright, modern ambience. The basic colours are a gentle white and a matt gold, with accents provided by pleated leather walls. The Corean walls bathed in warm light lend a sense of depth and luxurious ambience to the space. The collection is presented on matt gold, organically shaped product carriers. Special showcases have been designed for accessories and jewellery.
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