《Juicy Couture Flagship Store Opening @ Beijing》

Juicy Couture, once again embraces the fun of fashion by launching its Beijing flagship store with a grand celebration in Sanlitun, Beijing.  The onsite décor put everyone in a festive mood to match the Juicy Couture sensibility. The new location reflects the signature style of the brand while incorporating the feel of a chic “it” girl’s chateau, refined by a modern sensibility. An exclusively designed staircase, illuminated by a large hanging crystal chandelier in the center of the 400 square meter store brings this concept to life. The marble stairs are lined by with a railing designed specifically with the signature Juicy Couture charm-and-chain necklace in mind. The visually stimulating boutique incorporates pops of pink, yellow gold, and cerulean blue, with herringbone floors running throughout.  The dressing rooms on the second floor feature French-inspired textile wallpaper designed exclusively for Sanlitun, while first floor dressing rooms are covered in Juicy Couture poppy wallpaper.