HOGAN openings its first boutique in Beijing China World Shopping Shopping Mall recently. This innovative 170 Sq Meters space with a brand new concept takes in reference BOURGEOIS homes from the 1950's -The new store has taken a rich sense of European craft tradition design translated into the evolution of HOGAN's DNA. The interior furnishing include bookcases, armchairs, lamps and rugs, all set in a non-traditional "Home-From-Home" store manner where all the elements of the display system are free standing. In both a physical and conceptual senses. Communication pleas a vital role in the spatial concept: Entire walls, covered with glass-mirror, have hidden screens constantly reflecting forms or pierced by Images. The Beijing opening plays a milestone role in the launch of HOGAN in greater China as HOGAN will soon take this unique shopping experience to Harbin and Wuhan for the discerning consumers across China.
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