evian is once again collaborating with international fashion designers to craft a memorable experience through a special limited edition bottle. Bursting with youthful energy, vibrant colours and style, the new evian x Courrèges 2012 special edition bottle will be a perfect gift for that special someone this coming festive season and new year. Courrèges as a French icon of couture, renown for its unconventional creativity. From his very beginnings as a couturier, André Courrèges has been driven by the will to free women from the classical conventions of fashion, by developing new forms, implementing new materials and using white and flashy colors. Led by a restless and unconventional creativity as well as a strong belief in the future, his aim was that “each woman dressed in Courrèges should be overwhelmed by a wave of optimism”. A philosophy that still prevails today in the spirit and designs of Courrèges. André Courrèges created his emblematic flower which was used on several collections and now on the evian x Courrèges 2012 Special Edition Bottle. Faithfull to this common spirit with its elegant white and blooming fluorescent pink dress of emblematic flowers, both evian and Courrèges sharing a restless optimism and the belief that youth is more a matter of attitude than a matter of age. The collaboration aims to fuel the spirit of optimism, youthfulness and vibrancy.
Very charming!
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