STUART VEVERS 和 COACH 的十年篇章

STUART VEVERS 和 COACH的十年篇章

人生有多少个十年？十年 - 虽短或长。Coach于纽约公共图书馆隆重发布 2024 春夏季高级服饰系列时装骚乃执行创意总监Stuart Vevers与品牌共写的黄金十年篇章，同时间，亦开启了品牌及重新定义当代复古风格的路向里程。

作为2023秋季系列的延续，本季将传统面料进行更年轻的剪裁，诠绎出年轻一代反主流的态度和对独一无二的复古单品的青睐。Coach 经典设计和标志元素，鼓励人们勇于探索和表达自我的美好愿景。皮革、流苏麂皮夹克和西装外套，以及再生棉和丹宁为主打元素，经由手工压制定义不同的质感和色彩。此种制作工艺不仅精妙呈现出复古及永不过时的美感，同时在一贯强调完美的理念中寻求突破。

是次系列设计继续拓展 COACH (RE)LOVED 项目，通过探索、设计和认知可持续发展工艺，致力于在创作过程中尽可能提升原材炓的使用率。设计团队从档案馆中选择皮革制品和丹宁布料进行再创作，并以过往单品中的蕾丝和布料作为原材料制作成连衣裙。本季系列更首次推出透视原型剪裁连衣裙和手工缝制的做旧针织裙。与此同时，品牌一如既往选取可循环再生物料，选用提取金盏花、黑胡桃木、原木、靛蓝染料等植物染料帮连衣裙上色。

此外，品牌标志性设计重新以运动风演绎，推出一系列印上东区经典牛排馆Donohue's 图案学院风T-shirt和运动服，颇为玩味。

皮具和鞋履也与该系列传统单品形成玩味且极具表现力的碰撞，推出彩色漆面运动鞋和果冻平底鞋，更有全新绗缝 COACH SHAPES系列和经典TABBY系列手袋。同时，VEVERS 还对保龄球手袋和超大 TOTE 在内的日常皮革手袋款式作出全新探索。

Vevers为今季的系列致敬了年轻一代生生不息的活力和对时尚的从容态度，并希望在展现个人风格的同时，能捕捉到他对纽约时尚的定义和理解。无论于过去还是现在，是这些建构起了他对这座城市的想像和记忆。灵感正来源于此，通过品牌历久弥新的时尚语言和核心设计和品质，鼓舞人们勇敢展现真我。

秀场选址纽约公共图书馆的CELESTE BARTOS FORUM举行，为了创造更沉浸式的秀场气氛，COACH以经典配色为背景，将品牌年轻个性化的单品安置于场地中，让嘉宾近距离感受品牌的活力与调性。此外，时装骚以街头化模式去呈现年轻一代多元、包容的时尚精神。

十周年的光景和品牌的共同进退，VEVERS为品牌经典设计作出美妙重塑，让我们了解时尚是任何人都可以勇敢地表达真我。如同纽约公共图书馆承载着的那些故事，回顾过去十年，携手迎接新篇章。

Hermès x Alex Chinneck - "Living Rooms" Window Display @ Hong Kong Landmark Prince's Store

 Hermès unveiled its latest window display at the Landmark Prince's store recently by British artist and sculptor Alex Chinneck brought his iconic and ingenious designs entitled <Living Room> to the world of Hermès. This only Hermès store in Hong Kong where world-reknown artists were invited to curate new windows each season. With this season installation features a fantastical tale of imagined objects from Parisian Maison that are brought playfully to life in six extraordinary scenes, features a myriad of the House's icons burst forth from a single object in joyful effervescence.

The window of women's universe reveals a rocking horse sculpture atop which Chinneck has masterfully layered various mundane objects like books, clocks, and even an umbrella, resulting in magnificent towering sculpture that speaks to the visual language of the Maison's heritage. The artwork also accommodates a traditional bookshelf with a large gaping hole in the middle - turning the ordinary into the extraordinary.

Uniting the discipline of art, architecture, theatre, and engineering, Chinneck's surreal sculpture are interventions that animate the place in which they stand. With an understanding that all Hermès objects have a soul, the sculptor has given these everyday objects an unusual form - enabling them to move and interact with their environment in surprising ways and thus allowing their patrons to see them in a fresh light. Like all his work, the installation ignites curiosity and sparks interest in the minds of viewers, challenging their understanding of familiar objects around us. Despite the distinctive style of these windows, each vignette evokes the creative spirit of 24 Faubourg - a  place where nothing is fixed and where the archives live and breath - expressing the trademark whimsically and humour shared between the artist and the Maison.