Paul Lafayet's introduces Travel-Ready Crème Brûlée Tart

Paul Lafayet's introduces the Crème Brûlée Tart with a touch of French for whole lot of fun and games, both online and offline. The French patisserie invites you to "have a taste" of the new product in an all-you-can-eat IG filter game: Tart-to-Go. Inspired by Paul Lafayet’s classic fresh Crème Brûlée, this compact version is specially designed for on-the-go enjoyment while the launch campaign was developed with maximum engagement in mind. Set free from “eat it while it’s fresh”, Crème Brûlée fans can now enjoy the delectable new creation whenever and wherever they like.

“My passion for French cuisine and Crème Brûlée inspired me to develop a Crème Brûlée experience that could be enjoyed by all, without limitations, ” said Toni Younes, Founder and CEO of Paul Lafayet. “Our fans love our Crème Brûlée and they also love to share, but they couldn't do that with our freshly torched custards. That's why I wanted to craft a light and delicate pastry that could capture the smooth, silky vanilla flavour that our Signature Crème Brûlée is known for. Simply put, it’s Crème Brûlée, reimagined.”

For a limited time only, you can get rewarded for having big appetites by playing Tart-to-Go, the Instagram filter game created especially for this campaign. Players can rack up points by “eating” as many tarts as they can while they fall from the sky. Each week, high scorers can post their results on their Instagram story and tag @paullafayet. Each Friday, the three top scorers will be announced and rewarded with a full-size box of the new Crème Brûlée Tarts. (Should there be more than three scorers tied with the same top score in any given week, winners will be selected at random to receive a prize.) Scan the QR code and join the fun. You can also get a chance to taste the tarts in person by taking part in a Tasty Tart Roll-Away at five of their branches that will be hosting a spinning wheel for chances to win a sample, a full-sized product, or a set of luggage stickers. Promotion ends on June 9th, 2023.