Chloé SS2022 collection introduces Chloé Craft with the believe in luxury fashion has become overly industrialized, the Maison is expanding the number of their products handcrafted by independent artisans. The house embossed all of these products with a signature spiral symbol.
While Chloé Craft is innately low impact, the challenge is to find ways of making the items produced in larger quantities more eco-conscious. This season the design of Chloé staples such as our Tote bag, Nama sneakers and denim have been improved to incorporate more recycled and lower impact materials while preserving our highest standard of quality.
The house has worked to limit the environmental impact of their SS2022 collection by increasing the use of lower impact materials (up to 58% of the collection vs 40% in Winter 2021, vs 55% on Spring 2022). The list of what they consider as lower impact materials is available on Chloe.com and was previously approved by external experts. For example, more than 50% of the wool they use is “lower impact”* and they continue to promote the use of deadstock materials for fabrics and embellishments. The wool used in these products comes from a farm that respects animal welfare and maintains soil health, protects biodiversity and promotes native species or from a recycled wool.
Dresses are adorned with metal talismans sourced from dead-stock jewelry findings and components. Stripes are hand-painted on cashmere and voile in various shades of vegetable-based blue dye. Multi-colored up-cycled fabrics leftover from previous collection are shredded, knotted and macramed by hand into new garments. Leather ribbon is whip-stitched by hand around the edges of garments, framing them with a touch of handicraft.
Hand-cut vegetable dyed leather is patchworked into a dynamic composition taken directly from one of Gabriela’s drawings. Another of her drawings comes to life as a series of suede forms floating in a handcrocheted web. Multicolor hand-crocheted scallops cover the surface of a signature winged silhouette knitted dress. Found seashells are hand-woven into necklaces made with dead-stock Chloé fabrics from previous seasons, interspersed with gemstones as described below.
The gemstones found throughout the collection are all naturally sourced. They continue to transition from cotton to linen because its cultivation emits less greenhouse gases and requires significantly less water, making it a lower impact material by nature. Having changed all their linings to linen in previous collections, our Tote bag is remade entirely from linen with the exception of its reinforcements. Recycled materials including cashmere, beads and wool have been combined with straw in a new adaptation of our basket bags.
The house also sustaining their long-term partnership with Mifuko, a WFTO fair-trade guaranteed members on basketweaving. In Swahili “mifuko” means pocket. With fair pay and less dependence on unpredictable farming as a source of income, Mifuko empowers its artisans in Kenya. Celebrating this empowerment, each bag is embossed with the name of the woman who wove it.
“Of all the worn, smudged, dog-eared words in our vocabulary, “love” is surely the grubbiest, smelliest, slimiest. Bawled from a million pulpits, lasciviously crooned through hundreds of millions of loudspeakers, it has become an outrage to good taste and decent feeling, an obscenity which one hesitates to pronounce. And yet it has to be pronounced; for, after all, Love is the last word.” – Aldous Huxley (1894–1963)
“It’s all about Love.” – Gabriela Hearst, Creative Director at Chloé.
“It’s all about Love.” – Gabriela Hearst, Creative Director at Chloé.
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