The TOMMY HILFIGER Chinese New Year collection sets a sophisticated tone, marrying the brand’s heritage DNA with elevated, modern styles. The collection features a bold re-interpretation of the brand’s iconic color palette, with deeper hues, the introduction of a tonal black, and gold embellishments in the embroidery to heighten the festive spirit. Sophisticated styles, luxurious materials and elevated, sustainable designs extend through the full collection, and the tradition of gift giving is highlighted through an expanded assortment of gifting products and premium gift boxes, adding to the festivity of the occasion.
Featuring separate offerings for TOMMY HILFIGER and TOMMY JEANS, the special capsule harnesses the joyful and celebratory spirit of the festival with Tommy Hilfiger’s iconic brand DNA. This year, following two years of uncertainty and misfortune across the world, Tommy Hilfiger is embracing the sense of hope and optimism the holiday brings, and channeling the fierce spirit of the tiger into the collection. Building on the occasion of Chinese New Year, the collection reimagines the classic Tommy Hilfiger monogram and varsity-style graphics with the addition of exclusively created tiger graphics and Asian-style florals.
Key Menswear pieces include the archival hooded parka, updated in black matte silicon with red inner lining; and the letterman cardigan featuring premium varsity-inspired detailing and an embroidered tiger on the back. Key Womenswear includes the reversible bomber jacket, with an all-over monogram print on one side and an understated classic navy on the other.
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