H&M unveils its 2021 Chinese New Year Campaign, ushering in the New year with a group of unique talents who shine in their own ways and bring a uniquely different 2021 Chinese New Year campaign.
Taking inspirations from various beautiful stories of homecoming during the most important Chinese celebrations of the year, the new campaign film embodies an advocating the heart-warming power of diversity and inclusiveness in a new way, echoing the authentic H&M’s brand DNA.
In the campaign, the talents from different backgrounds, age group and lifestyles share the same and common belief in having self-confidence in their own ways, truly conveying the message of everyone's right to be unique without being defined by the expectations of others, marking a perfect highlight for the campaign.
Offering a wide range of fashionable and festive appeals and accessories for women, men, teens and kids, the H&M 2021 Chinese New Year collection's key collaborative prints recalls the childhood memories by bringing the signature logos and prints into the fashion world: “The Laughing Cow”, “Powerpuff Girl” and “Chupa Chups” etc., portraying the New Year looks in a retro way - bright, refreshing and festive colors help to create a playful and eye-catching versatile style.
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