Ultra-functional minimalism is the dimension of the collection that combines a design with sleek, pure, aerodynamic lines, high performance and a modern attitude. Breathable, elasticized and waterproof fabrics are a characteristic of Linea Rossa.
The men's, women's and unisex garments have relaxed or slim fit silhouettes to permit the best performance in any occasion. The Prada Linea Rossa digital campaign is a technoid take on the classic technique of chronophotography, which captures multiple frames of motion and combines them into a single image.
Lineisy Montero and Jun Young are the protagonists of the video in a succession of moments that reveal, as if in a parallel reality, the invisible energy of our daily actions and infinitesimal ways of being.
Creative Direction:
Thomas Lenthal
Director:
Daniel Sannwald
Stylist:
Elodie David Touboul
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