Too Faced Arrives in Hong Kong!

Too Faced, the serious makeup brand that knows how to have fun, has opened their newest brand store at Facesss Queensway Plaza on 5 April, followed by a second location at Facesss Ocean Terminal on 20 April. Company founders Jerrod Blandino and Jeremy Johnson began their careers working behind the makeup counter. They quickly realized that just a few minutes in the makeup chair empowered their clients. Unimpressed and distressed by the too-serious state of the cosmetics industry, they created Too Faced, a boutique brand with big dreams. Today, Too Faced is a beauty industry leader, creating fun, innovative, cruelty-free cosmetics that invite you to experience the transformative power of makeup by “owning your pretty”. The brand is most famous for its Diamond Light Highlighter, Sweet Peach Eye Shadow Palette, and Born This Way Foundation, thanks to their incredible formulas, irresistible packaging, witty product names, and delicious scents.

<Sweet Peach Eye Shadow Palette>

18 neutral shades featuring fresh-picked peachy pinks, corals, bronzes, and pops of purple that have you looking sweet as a peach year-round. Rich, pigmented shadows offer true color payoff. Enough shades and textures to go from super-natural to totally glammed-up for limitless looks and it smells like peaches!

<Diamond Light>

The #DiamondLightLook, created especially for Hong Kong makeup lovers, is inspired by the bestselling Diamond Light Highlighter. This one-of-a-kind highlighter is infused with real crushed diamond powder and light reflecting pearls to create a rainbow diamond fire glow like you’ve never seen. Light up your complexion for a pure radiance that works on any skin tone. Swirl to create a custom highlight that can be used anywhere. Each highlighter is created with our unique marble-pouring technique ensuring no two highlighters will ever look the same – just like a real diamond. Infused with real crushed diamond powder and light-reflecting pearls for extra luxe sparkle. Multi-use for eyes, face, and body. Comes in 3 shades: Diamond Fire, Fancy Pink Diamond and Canary Diamond.