MICHAEL KORS Spring 2019 Advertising Campaign portrays a modern interpretation of the designer’s iconic jet set sensibility. Inez and Vinoodh capture model Binx Walton in the intimacy of her hotel suite at the storied Le Negresco in Nice, France. The hotel’s lavish and playful interiors underline the brand’s iconic mix of glamour and ease - the signature of today’s jet set.
“I wanted the images to capture the ease,
confidence and irreverent attitude of today’s luxury travelers,” says Michael
Kors of the Spring 2019 Michael Kors Collection ad campaign, photographed by
renowned Dutch photographers Inez van Lamsweerde
and Vinoodh Matadin. “At a time when everyone is on the go 24/7, our
Collection woman has already arrived.”
“I’ve
always loved how fashion can lift your spirits,” says Kors. “And this
collection is all about optimism, romance and joy.” The clothes are a blend of
the laid-back and the glamorous. Bright colors and bold patterns—from painterly
florals to eclectic animal prints—mix with surf-inspired silhouettes, metallic
brocades and romantic broderie anglaise to create a wardrobe that works all
around the world. Accessories, including the first-ever Michael Kors Collection
beach club totes and hand-painted destination totes, “bring a vacation attitude
to a city situation.”
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