Throughout his career, Ricardo Rodríguez relied on his passion, skill and precision to make a difference out on the field, these same qualities are just as important in the world of watchmaking. Now, Carl F. Bucherer and the Swiss national soccer player have joined forces in a strong partnership. Sascha Moeri, CEO of Carl F. Bucherer, was thrilled
with the company’s latest coup: “We are delighted
to welcome Ricardo
Rodríguez to the Carl F. Bucherer family as our new Brand Ambassador. While he is
passionate about his native
land, as a European
soccer player with an international background, he is also
completely at home anywhere
in the
world. With his strong
connection to Switzerland, proven talent,
and global appeal, he represents a set of values that are highly important
to us." A tenacious left back with Spanish
and Chilean heritage, Ricardo Rodríguez
grew up in Zurich. He
signed his first p rofessional c ontract
w ith F C Z ürich i n 2 010 b efore m oving t o V fL Wolfsburg
i n 2 012. H e h as
been a regular on the Swiss national team since 2011 and, in 2014, was voted Swiss player of the year. His talents soon brought him to the attention of Europe’s leading
soccer clubs, and he signed with Italian giants,
AC Milan, in 2017.
Ricardo Rodríguez has long been an admirer
of Carl F. Bucherer and when speaking about his new role as
Brand Ambassador recently, he said: “For me, Carl F. Bucherer
watches stand for elegance, absolute perfec- tion, and precision timing – all made in the very heart of Switzerland. These are attributes that connect us, and that’s why I am so excited about this partnership." By teaming up with Ricardo Rodríguez, Carl F. Bucherer is strengthening its commitment to Swiss soccer. The Lucerne-based independent watch brand has been a partner
of the Swiss Football Association and the
official timekeeper of the Swiss national soccer teams since 2016.
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