Adventure is calling.
Take to the open road.
Capture every moment.
ck
one summer
Shot
by YouTube personality, multi-disciplined creative, The New York Times best-selling author and LGBTQ+ advocate Connor
Franta, the ck one summer advertising campaign is a tribute to
adventurous youth and bold spirit. The
campaign is a visually stunning collage of inspiring images from Connor’s
summertime road trip featuring elements of summer, youth, landscapes, and
architecture that embody the values of ck one summer. Capturing the adventurous spirit of
youth and translates it into a vibrant citrus, fruity scent, the fragrance opens with a burst of
sparkling lime mojito that mingles with sweet and succulent guava at the heart,
releasing a rush of dewy freshness. At the base, crisp cedarwood adds a glowing
warmth to the scent evoking the feeling of a setting sun after a day of
adventures.
The
iconic ck one summer bottle captures the vibrancy of a summer sky with a
bright and bold color thematic. The glass flacon is refashioned in a deep
turquoise hue with a centered white logo for a contrasting pop. Complementary
to the bottle, the outer packaging mirrors the dynamic turquoise shade of the
glass and features embossed logo detailing for an elevated finish. The
packaging also comes with summer-inspired stickers featuring images from the
advertising campaign, allowing the consumer to customize their ck one summer
bottle with scenic decals of palm trees and coast lines.
Fragrance Category:
Fresh fruity citrus
Top:
Lime mojito
Mid:
Guava
Base:
Cedarwood
Fragrance House:
Firmenich
Perfumer:
Pierre Negrin
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