COACH Pre Spring 2018 Collection
Shine, sparkle and grit. Dressing up, born somewhere between the streets of downtown New York and the West Coast, where ethereal rock royalty and tomboy style meets the romance of American dreamers, with an undertone of nostalgic sci-fi functionality and the allure of a 70s glossy beauty.
Dresses and glitter mixed with decorative biker studs, found objects, oversized jewelry and brass chains - unspoken symbols of both belonging and individual character.
The wholesomeness of all-American girls alongside team Coach mascots: Rexy, Sharky and their new friend, Uni, the unicorn.
Unexpected juxtapositions and contradictions that make for an unprecious take on luxury, New York City-style.
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