Giorgio Armani AW2017/18 Advertising Campaign

Giorgio Armani AW2017/18 Advertising Campaign

Giorgio Armani has collaborated with Dutch photographer Annemarieke van Drimmelen to shoot the new advertising campaign. With their subdued and atmospheric elegance, the subtle images in black and white, and colour, recall iconic Giorgio Armani campaigns of the past.

Through her camera lens, Annemarieke Van Drimmelen, with a watchful eye and extreme sensitivity, manages to capture strong, interwoven emotions by utilising fine plays of light, gazes and simple hand gestures.

There is a wide selection of models: Lara Mullen, Lineisy Montero, Margot Davy, Charlee Fraser, Milena Litvinovskaya, Aleksandar Rusic, Wouter Peelen, Hao Yun Xiang, André Bona, Jason Morgan and Andrey Zakharov are the subjects of portraits taken in almost completely bare interior and exterior settings.

The campaign portrays different faces throughout a large, yet coherent, gallery of images, varying its perspective and focussing on different poses. 

Each shot captures the personal nature of the subject, emphasising his or her individuality and sophisticated, natural elegance, expressing this through a visual language that is profoundly Armani.