KIEHL’S introduces its new 2-0-1 exfoliating Cleanser & Masque
The New Age Defender
Exfoliating Cleanser completes the anti-aging regimen with a dual-action foaming
cleanser and refining masque to help smooth the appearance of fine lines and
improve skin texture. It is with this legacy that
Kiehl’s introduced Age Defender for Men last year. This simple yet effective collection
included a serum, moisturizer and eye cream to help protect men’s skin from the
signs of aging. Today, Kiehl’s is excited to launch its latest addition to the Age
Defender line: Age Defender Dual-Action Exfoliating Cleanser.
The collection’s new star
product, Age Defender Dual-Action
Exfoliating Cleanser, is a unique cleansing and exfoliating formula that
can be used daily as a foaming cleanser to exfoliate the skin and remove excess
oil and impurities, and three times a week as a 5-minute masque for a deeper
exfoliation. Formulated with Moroccan Lava Clay and plant-derived
Phytic Acid, the formula, when used as a masque, breaks down the tough
layers of dead skin cells to smooth the appearance of fine lines and improve
overall texture for a refreshed, younger-looking skin.
The collection also
includes three other anti-aging formulas. First, Age Defender Power Serum, which represents Kiehl’s first-ever serum
architecture for men. It is a lightweight formula that absorbs easily into the
skin. The formula, with Cypress Extract, Hydrolyzed
Proteins and Adenosine, helps visibly firm skin
and reduce the appearance of wrinkles for a more youthful, resilient
appearance.
Then the Age Defender Moisturizer
utilizes dual-action technology to exfoliate skin. It helps improve the
elasticity and visibly firms skin. And the collection’s Eye Repair formula, featuring Rye Seed Extract, instantly
brightens the look of the eye area and helps improve the appearance of dark
circles, as well as smooths and visibly firms skin, while helping to improve
the appearance of crow’s feet and under eye bags to complete the regimen. This
collection works to help strengthen
and visibly firm skin, plus minimize the appearance of fine lines &
wrinkles to reveal more resilient, energized and youthful looking complexion
within a simple anti-aging regimen.
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