mylifestylenews

mylifestylenews is a micro web mag based in Melbourne/Hong Kong/Paris/Dubai, by delivering authoritative up-to-date international luxury lifestyle, hotel & travel, wine & dine, fashion, art & culture related events is the fruit of our passion. Founded in 2011, mylifestylenews is an intimate and collaborative site created for global audiences who enjoy following the adventure of latest trends and events around the world.

2017-09-08

GUCCI Pre Fall 2017 Advertising Campaign : Soul Scene

GUCCI Pre Fall 2017 Advertising Campaign: Soul Scene

Taking its initial cue from the Made You Look exhibition about black masculinity and dandyism which ran at London’s Photographer’s Gallery, this season’s Gucci advertising campaign is an exploration of the flamboyance and self-expression of men and women who challenge the conventions of society through performance, art and dance.

Inspired by the portraiture of Malian artist Malick Sidibé, who photographed local nightlife and youth culture in his hometown of Bamako, the campaign explores the freedom of expression found in music and dance.

Set in dancehalls and rich, colourful, make-shift studios, the images capture a group of men and women dancing passionately and posing for photographs. Referencing the spirit of England’s underground Northern Soul movement of the 60s, with its distinctive, athletic dance moves and exuberant social scene, the images by Glen Luchford are dynamic, vibrant and spontaneous.