Knowing that
discoloration and loss of clarity were growing concerns, Kiehl’s introduced its award-winning formula Clearly CorrectiveTM Dark
Spot Solution in 2010. Featuring White
Birch, Peony Extract, and an
advanced Vitamin C derivative, Activated
C, this clear, active, yet gentle formula has been clinically tested to
reduce the appearance of discoloration and improve clarity, skin tone, radiance
and luminosity. For decades, these signs of aging have been widely
associated with UV damage and smoking, but more recently, scientists have been
focusing on how signs of aging are accelerated by pollution.
In 2012, a team of researchers explored how air pollution exposure contributes to extrinsic skin aging particularly the decrease in skin clarity caused by pigment spot development. Inspired by these findings, and to ensure that Kiehl’s customers were being served with the company’s most effective solution to reduce the appearance of discoloration, new testing was conducted on 3 star formulas within the Clearly CorrectiveTM family, including the Clearly Corrective™ Dark Spot Solution, Skin Brightening Exfoliator and Clarity-Activating Toner. When applied as a complete regimen, 96.5% of consumers agreed their skin appeared brighter and more radiant, and in a clinical test, Kiehl’s Clearly Corrective™ Dark Spot Solution was proven to improve clarity by nearly 23% when used on its own.
In 2012, a team of researchers explored how air pollution exposure contributes to extrinsic skin aging particularly the decrease in skin clarity caused by pigment spot development. Inspired by these findings, and to ensure that Kiehl’s customers were being served with the company’s most effective solution to reduce the appearance of discoloration, new testing was conducted on 3 star formulas within the Clearly CorrectiveTM family, including the Clearly Corrective™ Dark Spot Solution, Skin Brightening Exfoliator and Clarity-Activating Toner. When applied as a complete regimen, 96.5% of consumers agreed their skin appeared brighter and more radiant, and in a clinical test, Kiehl’s Clearly Corrective™ Dark Spot Solution was proven to improve clarity by nearly 23% when used on its own.
Clearly Corrective™ Skin Brightening Exfoliator:
Formula with White Birch, Peony Extract & Ceramides
improves surface texture and illuminates skin, helping to minimize surface
irregularities and dullness.
Clearly
Corrective™ Clarity-Activating Toner:
Formula with Activated C, White Birch & Peony Extract
gently retexturizes skin while infusing it with hydrating ingredients for
noticeably brighter and softer skin and an overall luminous, clarified
complexion when used within the Clearly Corrective regimen.
Clearly
Corrective™ Dark Spot Solution:
Activated C, White Birch & Peony Extract, within the
formula, visibly diminish the number and intensity of dark spots and
discolorations while deterring the formation of spots on the skin’s surface and
unifying skin tone.
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