2016-01-05

KIEHL'S Introduces New Ultra Facial Deep Moisture Balm


KIEHL'S Introduces New Ultra Facial Deep Moisture Balm. A rich and creamy formula, featuring Edelweiss Flower Extract that strengthens skin’s barrier, helps locks in vital hydration and leaves skin feeling softer and smoothed. Dry skin, which can appear as dull, rough and uneven affects men and women around the world. To address this need, Kiehl’s new Ultra Facial Deep Moisture Balm featuring the extract of one of the most resilient flowers on the planet, the Edelweiss Flower. Kiehl’s chemists have been innovating in the hydration category since the 1970’s. This more than 40 year heritage has established their advanced understanding of hydration and its important role in maintaining healthy skin and protecting skin’s barrier. To maximize the hydration benefits of new Ultra Facial Deep Moisture Balm, Kiehl’s chemists combined the efficacy of Edelweiss Flower Extract with the Ultra Facial Collection’s iconic ingredients Antarcticine and Squalane to help store and retain skin’s moisture. The formula provides such rich hydration to dry and very dry skin that in a clinical study conducted in Colorado Springs, Colorado, it was demonstrated to increase skin hydration by 43.3% after 1 week and 61.1% after 4 weeks. Dry skin can be associated with a reduction in the skin’s lipid and protein synthesis. Cold temperatures and dry air can also worsen skin dryness as lipid organization and the amount of lipids in the stratum corneum change, while sebaceous function declines. To maintain skin barrier functionality and ensure hydration, epidermal proteins and lipids, natural moisturizing factors and cutaneous enzymes must be protected. In addition to Edelweiss Flower Extract, Kiehl’s Ultra Facial Deep Moisture Balm contains a blend of ingredients that bind water, help replenish skin barrier’s lipids and improve skin’s mechanical properties to leave dry and very dry skin looking softer, smoother, hydrated and healthy.

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