PRADA 2015 Christmas store window display presents a new interpretation of the concept of minimal. The Prada "Trasparenze" juxtaposes materials and pure signs to conjure up an intense yet evanescent, almost surreal atmosphere. The space seems to disappear and becomes an enveloping area where the focus is wholly on the product. Through a composition of technical materials, the Prada collections display gives a modern twist to crystal theme. The products are arranged on plexiglass benches and abstractly posed mannequins create a dynamic environment, excding a feeling of sophisticated modern luxury.
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