FENDI celebrates the holiday season pervading the heart of Rome and the whole world with bright lights and colors, inspired to the FENDI ID-ea light bulbs, the new and powerful symbol, synonymous of FENDI’s daring creativity without boundaries and representative of its thinking always out of the box. The special and unique nine meters tall tree made of 250 Baguette bags welded together in three different colors: red, gold and silver was lit in Largo Goldoni in Rome. A macro red and white FENDI ID-ea light bulb will stand as the tree topper, exclusively realized in a surprising sparkling effect. On the same day, an equally festive atmosphere will invade the renowned Hotel de Russie in Rome, where FENDI will present in the iconic courtyard, a five meter tall tree, made of 350 red, white and golden FENDI ID-ea light bulbs in strobe lights. It will stand on a golden platform with glittering gifts and the recalling red and white macro light bulb as a tree topper. The FENDI ID-ea holiday concept will lit-up and warm the hearts with joy and fun for a very special celebration.
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